You already know that at w’s we have a new collection designed by four Spanish fashion bloggers. Because at w’s we believe more and more that fashion is borne from what people wear, from how they interpret it. Some bloggers’ comments are so influential that many important designers invite them to sit in the front row of their fashion shows.
Therefore, m.i.t.me, Emma’s Corner, Stella wants to die and Little is drawing have taken to designing their own mini-collection: four different looks to reflect their own style. Also, a portion of sales proceeds will go directly to the charity of each blogger’s choice.
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Wednesday, September 29th, 2010 - category: w's news
Yes, that’s right. Anti-cellulite briefs and firming bras. It’s not science fiction, it’s here and now. Here at w’s we’ve launched w’effect, a new line of underwear that comes “with an effect”. Honestly, it’s true.
We’ve applied a brand new technology that adds active anti-cellulite and firming principles to the garment fibres in the form of microcapsules that are gradually released when in contact with the skin. And of course, the fabric has been dermatologically tested to guarantee their delicate effect even on sensitive skins. And what’s more, it lasts for over a hundred washes! Can you imagine wearing a fabulous bra that also firms your bust all day long?
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Monday, September 20th, 2010 - category: news w's
Club wow is a women’secret member club that (unfortunately) currently operates only in Spain. The club has launched a competition asking wow girls to write a post related to fashion and topics of interest to women. We’ve received entries from girls that have their own blogs, girls that love writing or dedicated followers of fashion blogs. We’ll fill you in with the details of the prizes next week (Shhhhhhh! It’s a secret!), so watch this space, because we’re sure you’ll agree that they’re really fab!
Below is the winning post:
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Friday, September 10th, 2010 - category: w's news
Autumn is a mysterious season. After months of wide open windows and hearts, the time comes when we are craving escape (preferably accompanied) to something cosy, in search of privacy, to wrap everything in a blanket of intimacy. To be at one with oneself. To look within and calm that frenetic mood that has gripped you throughout the summer. You crave staying in at home, enjoying chill out time reading a good book or watching a film.
We women have always been partial to extremes.
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Wednesday, September 1st, 2010 - category: news w's
